Philosophy

We need to reframe our relationship with alcohol

Over the last several hundred years, humans have developed a toxic relationship with alcohol, one that brings damage to both our bodies and society.
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Taiga Spirit is a step towards that

Together with efforts to educate our community about the harms of social drinking and practical ways to reduce consumption, Taiga Spirit aims to change not only the way the individual drinks, but also the way that our culture as a whole treats alcohol. We believe Taiga Spirit is at the start of a paradigm shift.

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Journey with us towards a new drinking culture

Our Mission:

Ensuring social drinking doesn't stand in the way of your wellness.
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At Taiga Spirit, we believe that we should drive change from within the drinking culture rather than condemning it. We recognise that alcohol is, and has been, at the centre of human connection "rituals" - from birthdays to business meetings. Its pro-social effects are highly valued and hard to give up. That said, we aim to help you sustain these pro-social benefits without sacrificing other parts of your life, such as your fitness or productivity.

We want to spark change on the level of

A night out

It starts with a healthy approach to your existing social drinking habits.

Individual's habits

It then cascades into improving the individual's habits towards alcohol consumption.

Culture as a whole

Then, with a drive from Taiga Collective, a community that fosters a healthy attitude towards drinking, culture as a whole starts to shift into a new perspective.

We are Dasha and Dan, the founders of Taiga Spirit!

Our story

We are active and outdoorsy individuals who cherish moments of social connection- whether from chatting with strangers on a nature trail or catching up with some friends over a pint. Over the last few years, we have realised the impact of casual drinking on our lives. Our personal experiences launched our inquiry into the science of drinking, sparking our interest in harm reduction strategies and ultimately inspiring us to develop the approach of Taiga Spirit.

Our Commitment to Wellness, Responsibility, and Sustainability